INNOVATIVE BUSINESS LAUNCHES NEW WEBSITE AND SHOWS HOW LITTLE THINGS MAKE BIG THINGS HAPPEN
Wimbledon Cufflink Company, a pioneer in innovative cufflink designs, has recently launched its new website, designed to showcase its range of unique cufflinks and watches. The new website reflects the company’s continuing evolution as a key designer and supplier of wearable design. Their new website is attractive, dynamic, user-friendly and supremely functional.
Aspiration is the great driving force of the times we live in, whether this is to live better, look better, or do more for others and yourself. Wimbledon Cufflink Company’s new website reflects this aspiration, through its cutting-edge, individual, wearable design pieces. At the same time, its message is that this is for everyone, if they care enough about how they present themselves to the world.
“What you wear really does say something about you,” states Chris Ostlund, Director of Wimbledon Cufflink Company, “but it's the details that completes the picture, and brings your whole look into sharper focus.” The company has recently expanded its range of iconic cufflink designs, while maintaining its ethos of bringing together modern design with traditional motifs. They've also broadened their range of products to include watches, in the same pioneering spirit. As Chris explains, he felt the time was right to revisit the design of the company’s website. “We feel we’ve created something here that’s truly distinctive, especially with the cufflinks and timepieces, and it was important that the website matched the look and feel. After all, it’s our shop window, and the home of our brand.”
MAKING DESIGNER SHOPPING EASY
The new Wimbledon Cufflink Company website makes choosing, ordering and purchasing its designer products straightforward. “We wanted the site to work well, so we’ve kept things simple, but smart. We’ve clearly presented our range of cufflinks and watches, so customers can see all the detail, while the setting itself is all about mood and feel. The idea is that you get a real sense of elegance, but projected in a completely contemporary way.”
LITTLE THINGS MAKE BIG THINGS HAPPEN
Chris sees Wimbledon Cufflink Company’s range as adding that crucial extra dimension to someone’s appearance, and as such, he believes that they have a pivotal place in the modern gentleman’s wardrobe. “Our new tagline is Little Things Make Big Things Happen, because it often is the small details that tell the most about you, and that transforms your image. Modern men don’t necessarily want to be strutting peacocks, but they do want something that differentiates them from the rest. That’s what we’re now providing through our dynamic new website.”